WBS Example: Market Research Planning


Quick Summary
Screenshot This WBS and early schedule (in MS Project format) includes a work breakdown, general scheduling and dependencies, and preliminary resource allocation for planning a market research project.


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What this is

This Microsoft Project schedule for planning market research includes a work breakdown, general scheduling and dependencies, and preliminary resource allocation. The WBS runs from project visioning to presentation of the results.


Why it's useful

First-time market researchers will appreciate this detailed WBS outline. Considerations from budgeting to project motivation are considered at the outset, to ensure proper scope, and easily overlooked items like sampling techniques, questionnaire pre-testing, and return coding are included. Reviewing an example schedule can help you get a head start on your planning activities and make sure you don't overlook important factors that can make the difference between success and failure.

The example in this file won't be an appropriate WBS for every market research project, of course, and some may find the task breakdowns too precise for a standard work breakdown. However, it provides a solid baseline for comparison, and a good outlook on the level of detail required for high-quality customer interviews.


How to use it

Use your favorite unzip software to extract the Microsoft Project schedule file and save it to your hard drive. Review its WBS structure, resource allocation, estimates, etc. for ideas for your own seminar event's work breakdown and scheduling. Edit it to create your own template if desired.

Note: You must have Microsoft Project installed in order to edit this file. If you don't have MS Project you can still view the file using one of the many MS Project viewers on the market. (Google on "Microsoft Project viewer" for scads of possibilities.) You may also want to look into Microsoft's 60-day free trial offer.


This template requires a Premium Subscription
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