An example of a thorough marketing plan outline, highlighting the activities and areas required for an effective marketing campaign. It can be customized for your new product or service, or applied to marketing a product or service already in the channel.
What this is
Outline for a marketing plan document to be written for a stand-alone marketing effort for an existing product or service, or as part of a project to introduce a new product or service to market.
Why it's useful
A well-executed marketing program or product/service launch incorporates a number of interrelated activities that must be planned well in advance. In addition, much as a product or service must be designed with the end customer's needs and perspectives in mind, the marketing activities to promote that product/service must be "designed" with the target customer in mind. This marketing plan outline highlights the activities and components needed for an effective marketing campaign.
How to use it
Use the outline, modified for your situation, to draft a marketing plan well before the marketing needs to occur. Review the first draft with various functional groups that will be involved in executing the program. If the marketing plan is being developed as part of the project to create and introduce a new product or service, work with the project manager of that overall effort to sync the marketing activities with related development activities, to be sure the marketing group will get the information it needs on time.
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