WBS Example: Marketing Project


Quick Summary
Screenshot This WBS and early schedule (in MS Project format) includes a work breakdown, general scheduling and dependencies, and preliminary resource allocation for planning a marketing project.


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What this is

This Microsoft Project schedule for a marketing project includes a work breakdown, general scheduling and dependencies, and preliminary resource allocation. The WBS runs from project visioning to presentation of the results.


Why it's useful

This detailed WBS organizes a marketing project from plan development to materials distribution. Reviewing an example schedule can help you get a head start on your planning activities and make sure you don't overlook important factors that can make the difference between success and failure.

The example in this file won't be an appropriate WBS for every marketing project, of course, and some may find the task breakdowns too precise for a standard work breakdown, and some resource assignments may be different if you're doing more or less of the work in-house or with an agency. However, it provides a solid baseline for comparison, and a good outlook on the level of detail required for a successful project.


How to use it

Use your favorite unzip software to extract the Microsoft Project schedule file and save it to your hard drive. Review its WBS structure, resource allocation, estimates, etc. for ideas for your own seminar event's work breakdown and scheduling. Edit it to create your own template if desired.

Note: You must have Microsoft Project installed in order to edit this file. If you don't have MS Project you can still view the file using one of the many MS Project viewers on the market. (Google on "Microsoft Project viewer" for scads of possibilities.) You may also want to look into Microsoft's 60-day free trial offer.



This template requires a Premium Subscription
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Related Templates
Marketing Plan
An example of a thorough marketing plan outline, highlighting the activities and areas required for an effective marketing campaign. It can be customized for your new product or service, or applied to marketing a product or service already in the channel.

WBS Example: Marketing Research
This WBS and early schedule (in MS Project format) includes a work breakdown, general scheduling and dependencies, and preliminary resource allocation for planning a market research project.



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