One-page table created by a company as part of their project life cycle, documenting the Marketing Project Manager role in a way that lends itself to quick reference during a project and detailed understanding of their responsibilities to drive, contribute to, and review key project deliverables within the "big picture" of the life cycle.
What this is
Table that was created as part of a company's product development life cycle for the Marketing organization's Product Managers to reference and see at-a-glance what project activities they are to participate in, and how. This particular organization created a comprehensive product development lifecycle that encompassed hardware, software, and mechanical design, all the related building of hardware and manufacturing prep, marketing and sales activities, creation of user documentation, multiple levels of component, system, and customer testing activities, and so forth. This table shows how the Product Managers are to participate in this complex, highly cross-functional life cycle.
Why it's useful
Such a table can be very useful to express on one page to team members their role in the development process, as well as their role in project management and quality-related activities, since many of the deliverables listed for their participation are aimed at those aspects of the project.
Such a table is especially useful if you are introducing a new life cycle process in your organization, or new product managers need to learn how projects work and their role. A typical issue with Marketing/Product Management participation is to ensure they are available not only for the "front end" of the project, but also throughout, with responsibility for key customer-related deliverables, as well as important contributions to make in reviews--to ensure customer requirements are being met by the product being created.
Both were the case with the company who created this table as part of their life cycle documentation. They were growing rapidly and taking on a number of simultaneous projects, and bringing on a number of new product managers. Their life cycle needed to encompass all the cross-functional activities, and their product managers were not all used to having such a comprehensive role throughout a development cycle. They realized that they should document different team members' roles in a way that would lend itself to quick reference and understanding of those roles within the "big picture" of the life cycle. This table is one approach they used to accomplish that goal.
How to use it
This section describes the make-up of the table, definition of the "ways of participating," and how to tailor the table for your organization.
How to adapt it for your use
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