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|Kimberly Wiefling||Both design thinking and Scrappy Project Management share an obsession with "the customer." And both start by "thinking from the future" rather than getting stuck in the current situation, hampered by self-limiting beliefs about what's possible. Rather than using the classic design thinking model of Empathize -- Define -- Ideate -- Prototype -- Test, let's use a cycle that's a bit easier to remember: Why? -- Who? -- What? -- How? Read more »|
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