The concept phase of a project centers on measuring and judging the risk-reward tradeoff: what rewards will the organization reap from a successful project, and what are the risks of an unsuccessful project. Common metrics like return on investment (ROI), marketing forecasts, and revenue projections provide reward information, but project risks are often discussed ad hoc, saddled by technical jargon and arm waving -- or just not discussed at all. These resources will help you have a sane, constructive conversation about project risks focused on avoiding or mitigating foreseeable problems.
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